What sex toys really cost
We checked 1,238 prices for 344 toys at 46 well-known stores and brand websites. Then we added each store's shipping, because that is what you actually pay.
Prices checked November 3 and 4, 2026 · Next update after Cyber MondayWhat we found
How to pay less
- Compare the delivered price. A low sticker price can lose once shipping is added, especially on toys under $75.
- Check the brand's own site too. Some brands run their own sales and beat every retailer; others charge full list price. The brand table below shows which is which.
- Treat "sale" as a starting point. A third of prices carried a sale label. The real test is what other stores charge today.
Popular toys: what you would pay
| Toy | List price | Lowest found | Typical | AdultLuxe | Range |
|---|---|---|---|---|---|
| Vedo Hummer 2.0 Super BJ Machine2 stores | $458.00 | $349.99 | $350.00 | $349.95 | |
| PDX Plus PERFECT Ass Masturbator3 stores | $165.00 | $134.95 | $164.99 | $133.95 | |
| Bareback Submission Horse Bondage Bench2 stores | $1,335.95 | $999.95 | $1,034.12 | $998.95 | |
| Njoy Pure Plug Stainless SteelSmall · 3 stores | $75.00 | $70.95 | $75.00 | $70.90 | |
| Strapless Dildo with Air Suction and Remote2 stores | $159.98 | $127.95 | $143.98 | $126.95 | |
| Jo H2O Personal Lube2 Oz · 2 stores | $14.49 | $17.95 | $18.42 | $18.90 | |
| Mustang 7 Inch Realistic Vixskin DildoVanilla · 3 stores | n/a | $125.75 | $136.00 | $121.95 | |
| Fetish Fantasy Series Pussy Pump4 stores | $60.00 | $55.90 | $59.99 | $54.90 | |
| Arcwave Voy Compact Stroker4 stores | $90.00 | $72.00 | $79.10 | $77.90 | |
| Zolo Handsfree Masturbator2 stores | $88.00 | $70.39* | $84.67 | $75.90 | |
| Lovense Hush 2 Butt Plug-4 sizesX-Small-1 inch · 2 stores | $108.00 | $79.00* | $89.00 | $78.95 | |
| Master Series 8X Auto Pounder DildoBlack · 3 stores | $141.45 | $85.90 | $106.22 | $78.95 | |
| Fetish Fantasy Extreme Vibrating Pussy Pump3 stores | $78.00 | $70.90 | $77.99 | $65.90 | |
| Jock 9x Sucking And Vibrating Masturbator2 stores | $137.95 | $133.00 | $135.50 | $128.95 | |
| Lovense Ferri Panty Vibe2 stores | $130.00 | $89.00* | $113.48 | $88.95 | |
| Trinity 10x Vibrating Silicone Cock Ring With…3 stores | $81.95 | $81.60* | $84.95 | $65.90 | |
| Tenga Spinner Tetra Male Masturbator4 stores | $25.99 | $25.99* | $28.97 | $31.90 | |
| Gender X True Blue Thrusting Prostate…3 stores | $109.98 | $88.95 | $88.95 | $87.95 | |
| PDX Elite Deluxe Mega Bator Rechargeable…2 stores | $330.00 | $329.99* | $330.00 | $328.95 | |
| Anal Fantasy Ass-Gasm Pro P-Spot Milker5 stores | $155.00 | $122.95 | $154.99 | $121.95 | |
| Fantasy X-tensions Perfect 2 Inch Extension…2 stores | $44.00 | $43.99* | $46.97 | $46.90 | |
| Nipple Play Rechargeable Nipplettes3 stores | $64.20 | $62.00 | $64.90 | $59.90 | |
| VibePad 2 Grind Vibrator with Heat and Tongue…2 stores | $169.00 | $149.00 | $153.50 | $139.95 | |
| Lovense Lush 4.0 Bluetooth G-Spot Egg Camming…2 stores | $138.00 | $129.00* | $147.00 | $128.95 | |
| Tenga Flip Zero Black Masturbator3 stores | $109.99 | $109.99* | $110.00 | $109.95 | |
| Vedo Hummer Super BJ Machine2 stores | $320.00 | $250.00 | $265.00 | $249.95 | |
| Bloom Automatic Vibrating Rechargeable…4 stores | $157.70 | $132.95 | $158.00 | $131.95 | |
| Womanizer Duo 2 Air Clitoral Stimulator5 stores | $229.00 | $183.20 | $204.26 | $183.95 | |
| Playboy Come Hither Prostate Massager2 stores | $99.98 | $82.95 | $82.95 | $81.95 | |
| Lovense Gemini Vibrating Nipple Clamps3 stores | $100.00 | $62.00* | $94.95 | $94.95 | |
| Main Squeeze Sasha Grey ULTRASKYN Pocket Pussy4 stores | $77.60 | $70.90 | $78.47 | $69.90 | |
| Perfect Fit Fat Boy Thin 5.5 Inch Sheath2 stores | $47.80 | $53.90 | $53.92 | $53.90 | |
| Strap-On-Me Multi-Orgasm Small Bendable…Small / Black, Small / Pink, Small / Blue · 3 stores | $172.99 | $172.99 | $172.99 | $149.95 | |
| Dorcel Orgasmic Double Do Thrusting Dong3 stores | $169.99 | $169.00 | $169.99 | $168.95 | |
| Pdx Elite Viewtube Pro2 stores | $165.00 | $144.99 | $154.99 | $143.95 | |
| Tenga Flip 360Midnight Purple · 2 stores | $159.99 | $159.99* | $160.00 | $144.95 | |
| Magic Wand Rechargeable6 stores | $199.95 | $118.49* | $129.98 | $118.95 | |
| Kinklab Neon Wand Electrosex Electrode Kit2 stores | $168.00 | $134.40* | $151.20 | $134.95 | |
| Playboy Solo Sucking & Tightening Stroker4 stores | $147.98 | $117.95 | $132.96 | $116.95 | |
| Njoy Pure Wand5 stores | $150.00 | $120.00 | $150.00 | $119.95 |
All prices include shipping for one item. AdultLuxe ships free over $75 and charges $5.95 below that. *This store does not publish its shipping rate, so its item price is shown.
How much sex toys cost, by type
The lowest price you could pay for each toy, shipping included. "Typical" is the middle toy of each type.
| Type | Toys checked | Typical lowest price | Range |
|---|---|---|---|
| Vibrators | 101 | $89.99 | $39.95 to $219.99 |
| Bondage and fetish gear | 44 | $115.90 | $22.90 to $1,450.00 |
| Anal toys | 43 | $86.95 | $17.49 to $149.00 |
| Strokers and masturbators | 42 | $116.47 | $6.99 to $689.00 |
| Dildos | 42 | $86.70 | $28.90 to $169.00 |
| Lube | 28 | $28.59 | $12.91 to $68.00 |
| Penis pumps and extenders | 16 | $89.95 | $22.96 to $199.99 |
| Strap-ons | 14 | $90.44 | $25.90 to $206.99 |
| Cock rings | 9 | $64.25 | $30.90 to $99.00 |
| Nipple toys | 9 | $42.90 | $14.90 to $70.90 |
| Sex machines | 9 | $749.95 | $198.00 to $1,195.95 |
Buying direct: brand by brand
How each brand's own website compared with the other well-known stores selling the same toy, on sticker price before shipping. Brands with at least 5 toys compared.
| Brand website | Toys compared | Cheapest or tied | Most expensive | Typical difference |
|---|---|---|---|---|
| XR Brands and Extreme Restraints | 46 | 91% | 4% | 26% less |
| Lovense | 19 | 100% | 0% | 14% less |
| Pipedream | 17 | 24% | 18% | 22% more |
| System JO | 15 | 0% | 87% | 27% more |
| Vixen Creations | 12 | 0% | 83% | 8% more |
| Evolved | 11 | 18% | 36% | 25% more |
| Tenga | 10 | 80% | 20% | Same |
| Blush | 9 | 89% | 0% | 9% less |
| Sportsheets | 8 | 0% | 25% | 22% more |
| Le Wand | 7 | 86% | 0% | 22% less |
| Njoy | 6 | 0% | 83% | 16% more |
| VeDO | 6 | 17% | 50% | 17% more |
| We-Vibe | 6 | 50% | 0% | 1% more |
| Doc Johnson | 5 | 0% | 40% | 19% more |
| LELO | 5 | 40% | 40% | 5% more |
| Womanizer | 5 | 60% | 0% | 1% less |
"Typical difference" compares the brand's own price with the cheapest other store for the same toy, middle value across its toys.
Every toy we checked
All 293 toys that at least 2 other well-known stores also sell, with the lowest price, the typical price and the AdultLuxe price, shipping included. We show our price either way: lowest or tied on 192 lines, within $3 on 25 more, and more than $3 higher on 100.
Questions people ask
How much does a vibrator cost?
Across the 101 vibrators we checked, the lowest price you could pay, shipping included, was typically about $90. Most cost between $39.95 and $219.99.
Is it cheaper to buy a sex toy from the brand's own website?
Sometimes. The brand's own website matched or beat every other store we checked 51% of the time and was the most expensive 27% of the time. It depends on the brand: XR Brands and Extreme Restraints, Lovense and Blush were usually cheapest direct, while System JO, Vixen Creations and Njoy usually charged the most.
Is AdultLuxe always the cheapest?
No. Across the 317 toys, sizes and colors in our full list, our price with shipping was the lowest or tied on 192, within $3 of the lowest on 25 more, and more than $3 higher on 100. We show every one of them.
Are sex toy sales real deals?
A sale label alone tells you little. About 1 in 3 prices we saw carried one, three weeks before Black Friday. The better test is what other stores charge for the same toy today.
Does shipping change which store is cheapest?
Yes, on cheaper toys. For toys under $75, the store with the lowest sticker price was not the cheapest once shipping was added 22% of the time.
How often is the Price Index updated?
Every month. We check the same popular toys again and post the new numbers on this page, with past months listed below.
How we checked
What counted
Prices we read on each store's own product page on November 3 and 4, 2026, for the exact same model, size and color. Sale prices count when no code is needed. Only items in stock. The popular toys table shows our 40 best sellers from the past 12 months that at least 2 other well-known stores also sell. The full list shows all 293 toys that at least 2 other well-known stores sell. AdultLuxe prices are as of the day this page was updated.
What we left out
Coupon-code prices, marketplace sellers (eBay, Amazon third parties and similar), used or open-box items, bundles, and small shops we could not verify.
Shipping
We added each store's cheapest standard shipping for a single item, as published on its site. Where a store only shows the rate at checkout, we used $5.95.
Stores we checked
Retailers: SexToy.com, SheVibe, Lovers, Good Vibrations, Babeland, Ella Paradis, PinkCherry, The Pleasure Chest, Adam & Eve, Walmart (sold by the brand or a major seller), Lovehoney, Hustler Hollywood, Condom Depot, Stockroom. Brand websites: Aneros, Arcwave, b-Vibe, Bathmate, Blush, CalExotics, Dame, Doc Johnson, Evolved, Hot Octopuss, Le Wand, LELO, Lovense, Nexus, Njoy, Nu Sensuelle, Oxballs, Pipedream, Romp, Satisfyer, Sliquid, Sportsheets, Strap-On-Me, System JO, Tenga, VeDO, Vixen Creations, We-Vibe, Womanizer, XR Brands (and its Extreme Restraints store), Zolo.
Our own prices
We list AdultLuxe next to everyone else, including the toys where another store is cheaper. Prices change daily; this is a snapshot.
info@adultluxe.com